It took Netflix more than a decade to demonstrate that a personalized experience improved retention. But consistent growth in this proxy metric convinced the company to keep doubling down on personalization until many years later, Netflix proved that personalization improved retention in a large-scale retention test.
This is an interesting proposition…
Here’s the long-term personalization vision: twenty years from now, Netflix will eliminate both the “Play Something” button and…
“Why did I do this? It seemed like a weird gimmick and a fun challenge. Like with many of my weird creative projects, for most of the time I assumed that this will fail — after all, I have heard of anyone doing something like this, and I had no idea if the tech was even available — but at least I will learn something.”
This post from Cory Doctorow is one of the best pieces on blogging I’ve ever read. Twenty years of a sustained practice of thinking in public; Cory’s ongoing work at Boing Boing and on his personal sites is inspiring. I loved his notion of writing to build an audience, instead of writing to serve an audience.
Keep a domain around long enough, and unsolicited spam hilarity ensues. From a recent email:
Hi Michael! I’m [[redacted]]. Your site, theobvious.com, has sparked my interest to contribute articles and resources in the various topics that you cover. I especially enjoyed one of your latest posts, and therefore decided to reach out to you.
My latest post on theobvious.com? September 2003.
Matt Levine, how does he do it? Seriously, there must be a team of people that are “Matt Levine.” There’s no way it’s just him, right? Every day with things like this, a graf from today’s newsletter about Dogecoin.
Just imagine traveling 10 years back in time and trying to explain this to someone; just imagine what an idiot you’d feel like. “There’s going to be this online currency that people think is a form of digital gold, and then there’s going to be a different online currency that is a parody of the first one based on a meme…
I love this story from Betty Ray so much: How I Met My Foul-Mouthed Celebrity Spirit Guide: A True Story. Keywords: pilgimage, Robert Downey Jr., Mary Magdalene, projection, gnostic gospels, communion, Italy, wonder. Just go with it.
Avid reader, long time blogger, art nerd, Swiftie. I work at Medium.