During the preview sessions beginning on April 10th, between 75% and 90% of store retail staff will be allocated to assisting customers with the Apple Watch.
The typical interaction in an Apple Store today goes something like this: walk in, browse tables, pick up or touch iPhones, iPads or Macs, get approached by someone in a blue tshirt, ask questions, maybe buy. The ᴡᴀᴛᴄʜ flips this around: the Apple Store employees are going to be in between you and the product. They may even have to touch you, to help you try on the product or show you how the bracelets clasp.
Imagine having to teach your global workforce of retail employees— who have previously sold phones, tablets and laptops — how to sell jewelry.