Steve LeVine has an electrifying (cough) story on Tesla in Marker, with some prognostication on what’s to come at the Sept 22 shareholders meeting, aka “Battery Day.” LeVine expects Musk to announce that “the newest Teslas will achieve cost parity with similar combustion vehicles.”

The best answer is that when you add up Musk’s various moves in the electric vehicle space, you get an intention not only to challenge his rivals but to make combustion socially obsolete. That is, he wants every motorist on the planet to believe they have to get rid of their current gasoline-driven vehicle and go electric. And not because they desire to save the planet, because such individuals are relatively few, but for economic or safety reasons.

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Labs @ Medium. Avid reader, long time blogger.

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